Narratives

That

Drive

Your

ideas

Narratives

that drive your ideas

CORE™ is a strategy & creative team specialized in building impactful white papers, pitch decks, brand strategies and visual identities.

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What We DO

We help existing brands and new concepts ground themselves in culture and business. When someone comes to us with an idea – whether it’s an established company or a visionary – we transform it into a persuasive narrative or brand.

About us

We dive deep into your business model with a relentless drive to accelerate your company’s growth. With experience from over 200 clients, we bring extensive business expertise to the table. Simply put, we’re here to turn your ideas into profit.

Dominik Rusinek

Brand Strategist / Creative / Copywriter / Product Developer.

I build brands and support business owners, marketing teams, as well as branding and performance agencies in creative challenges. I facilitate workshops, develop strategies, brand stories, names, and claims. + 50 sectors. My area is also create small, specialized teams dedicated to specific challenges, consisting of experts.

Dominik Rusinek

Brand Strategist / Creative / Copywriter / Product Developer.

I build brands and support business owners, marketing teams, as well as branding and performance agencies in creative challenges. I facilitate workshops, develop strategies, brand stories, names, and claims. + 50 sectors. My area is also create small, specialized teams dedicated to specific challenges, consisting of experts.

Dominik Rusinek

Brand Strategist / Creative / Copywriter / Product Developer.

I build brands and support business owners, marketing teams, as well as branding and performance agencies in creative challenges. I facilitate workshops, develop strategies, brand stories, names, and claims. + 50 sectors. My area is also create small, specialized teams dedicated to specific challenges, consisting of experts.

Jarek Kaniewski

Business Consultant / Marketing Strategist / Copywriter.

For over 20 years, I’ve worked as a freelancer and marketing consultant with major Polish and international brands. The social campaign and slogan I created, "Drink Milk. You’ll be Great," became a Polish advertising icon, with 96% recognition according to Millward Brown SMG/KRC.

Jarek Kaniewski

Business Consultant / Marketing Strategist / Copywriter.

For over 20 years, I’ve worked as a freelancer and marketing consultant with major Polish and international brands. The social campaign and slogan I created, "Drink Milk. You’ll be Great," became a Polish advertising icon, with 96% recognition according to Millward Brown SMG/KRC.

Jarek Kaniewski

Business Consultant / Marketing Strategist / Copywriter.

For over 20 years, I’ve worked as a freelancer and marketing consultant with major Polish and international brands. The social campaign and slogan I created, "Drink Milk. You’ll be Great," became a Polish advertising icon, with 96% recognition according to Millward Brown SMG/KRC.

Krzysztof Kozak

Creative Director / Graphic Designer / Strategist / Branding Competition Juror / Lecturer.

I have been working in graphic design and brand strategy for 15 years. I am the founder and creative director of the branding studio balsamstudio.com. I have always been fascinated by branding. My years of experience are filled with valuable insights and strong brands that are now building their image in various parts of the world.

Krzysztof Kozak

Creative Director / Graphic Designer / Strategist / Branding Competition Juror / Lecturer.

I have been working in graphic design and brand strategy for 15 years. I am the founder and creative director of the branding studio balsamstudio.com. I have always been fascinated by branding. My years of experience are filled with valuable insights and strong brands that are now building their image in various parts of the world.

Krzysztof Kozak

Creative Director / Graphic Designer / Strategist / Branding Competition Juror / Lecturer.

I have been working in graphic design and brand strategy for 15 years. I am the founder and creative director of the branding studio balsamstudio.com. I have always been fascinated by branding. My years of experience are filled with valuable insights and strong brands that are now building their image in various parts of the world.

Mindset

Non-agency-approached team with a brand strategy & creative mindset. Sparring partners for your ideas, delivering top-notch design.

Ways of working

Partnering with us means gaining a team fully committed to your objectives. We align with your vision, applying experience and strategic focus to reach your goals in the most effective way possible.

  • Startups

    We streamline communication, share your innovative ideas and help attract investors. We run workshops that align your team's vision.

    • We understand how investors think and what drives their decisions, helping you raise funds.

    • We treat your project as our own – full partnership throughout.

    • We create a clear, adaptable product vision.

    • We're sparring partners for business concepts.

    • We translate complex tech ideas into simple, engaging messages.

  • Fintech/Blockchain

    We simplify technical jargon into clear, engaging language for users and investors, and craft human-centered design.

    • We dive deep into the project structure to identify the key USP.



    • We design simple and attractive brand materials.

    • With experience in advanced crypto projects, we ensure legal compliance support.



    • We bridge the communication gap with technical teams, helping them to explain their ideas clearly.



    • We craft strong, precise communication tailored to your project’s stage.

  • Corporate

    We streamline communication, onboarding materials and design clear landing pages or presentations, that help you effectively pitch to the board.


    • We bring fresh, unconventional solutions to your communication.



    • We understand complex interdepartmental dynamics and can navigate diverse interests, focusing on key issues.



    • We create top-notch designed documents, product visuals, and landing pages that clearly showcase the key benefits for the stakeholders.



    • We balance communication to align with company standards.



    • We simplify messaging so it's clear to representatives from all departments.

  • Enterprises

    We introduce innovative, human-centered storytelling and seasoned branding that refresh your company and enhance its appeal.


    • We ensure full alignment across all communications to support your strategy.



    • We provide additional expertise to strengthen your team.



    • We make your brand stand out with unique strategies that highlight its strengths.



    • We use storytelling to build emotional connections with your audience.



    • We integrate modern tech solutions to support your digital transformation.



Ways of working

Partnering with us means gaining a team fully committed to your objectives. We align with your vision, applying experience and strategic focus to reach your goals in the most effective way possible.

  • Startups

    We streamline communication, share your innovative ideas and help attract investors. We run workshops that align your team's vision.

    • We understand how investors think and what drives their decisions, helping you raise funds.

    • We treat your project as our own – full partnership throughout.

    • We create a clear, adaptable product vision.

    • We're sparring partners for business concepts.

    • We translate complex tech ideas into simple, engaging messages.

  • Fintech/Blockchain

    We simplify technical jargon into clear, engaging language for users and investors, and craft human-centered design.

    • We dive deep into the project structure to identify the key USP.



    • We design simple and attractive brand materials.

    • With experience in advanced crypto projects, we ensure legal compliance support.



    • We bridge the communication gap with technical teams, helping them to explain their ideas clearly.



    • We craft strong, precise communication tailored to your project’s stage.

  • Corporate

    We streamline communication, onboarding materials and design clear landing pages or presentations, that help you effectively pitch to the board.


    • We bring fresh, unconventional solutions to your communication.



    • We understand complex interdepartmental dynamics and can navigate diverse interests, focusing on key issues.



    • We create top-notch designed documents, product visuals, and landing pages that clearly showcase the key benefits for the stakeholders.



    • We balance communication to align with company standards.



    • We simplify messaging so it's clear to representatives from all departments.

  • Enterprises

    We introduce innovative, human-centered storytelling and seasoned branding that refresh your company and enhance its appeal.


    • We ensure full alignment across all communications to support your strategy.



    • We provide additional expertise to strengthen your team.



    • We make your brand stand out with unique strategies that highlight its strengths.



    • We use storytelling to build emotional connections with your audience.



    • We integrate modern tech solutions to support your digital transformation.



Core Posters
Core Posters
  • problems we see

  • Communication that's too technical.

    Communication that's too technical.

    Hidden advantages, no clear USP.

    Hidden advantages, no clear USP.

    Investors struggle to see the business’s potential.

    Investors struggle to see the business’s potential.

    Internal chaos and no unified communication strategy.

    Internal chaos and no unified communication strategy.

    Non-partnership approach.

    Non-partnership approach.

    Poor brand design and low-quality marketing materials.

    Poor brand design and low-quality marketing materials.

    No New Product Development know-how.

    No New Product Development know-how.

  • solutions we have

  • We humanize the difficult.

    We humanize the difficult.

    We discover the most valuable brand benefits.

    We discover the most valuable brand benefits.

    We simplify attracting investors.

    We simplify attracting investors.

    We get all team members on the same page.

    We get all team members on the same page.

    We are collaborative sparring partners.

    We are collaborative sparring partners.

    We do top-notch design.

    We do top-notch design.

    We help to productize and market your idea.

    We help to productize and market your idea.

Core™
is
a
small
collective
team
specialized
in
building
top-
notch
communication
&
visual
identites

for

startups.

Our Method

THE CORE™ METHOD

Our process brings clarity to your vision, organizing key elements into a strategy and uncovering areas often overlooked by the founders and the team.

  • Workshops

  • WHITE PAPER

  • PITCH DECK

  • BRAND STRATEGY

  • VISUAL IDENTITY

  • LANDING PAGE

The CORE™ Method provides a deep, structured understanding of your concept, streamlining the creation of key deliverables like pitch decks, branding and other marketing materials.

The White Paper as a first step serves as the foundation for building a cohesive story and communication strategy, which is essential for effective messaging and storytelling.

Mission

Our mission is to get to the core of your business and translate complex concepts into clear, persuasive narratives that sell and make your company stand out in the market.

We turn challenging ideas into simple, understandable and effective messages. We are driven by one goal: to help your business thrive and generate profits.

Narratives

Narratives

Narratives

That

That

That

Drive

Drive

Drive

Your

Your

Your

ideas

ideas

ideas

Services

Full White Paper Development

Estimated time: 8-12 weeks

  • Conducting a series of workshops.

  • Developing a detailed White Paper structure.

  • Integrating the financial section and business model.

  • Editing and language optimization.

  • Document design and collaboration with designers.

  • Coordinating the White Paper approval process.

Pitch Deck Development

Estimated time: 3-5 weeks

  • Crafting a cohesive narrative from concept to execution.

  • Consulting on a strong USP that differentiates your project.

  • Creating design for visual appeal and clarity.

  • Editing for language quality and professionalism.

  • Tailoring content for different investor types.

  • Creating engaging data visualizations.

  • Supporting market research and competitive analysis

Brand Strategy

Estimated time: Based on project complexity

  • Running a series of workshops.

  • Consulting on a strong USP that differentiates your project.

  • Crafting a mission, vision.

  • Defining a tone of voice for all channels.

  • Creating impactful claims that highlight your brand’s value.

  • Strategizing web copy to align with your business goals.

  • Developing effective advertisement scripts for various platforms.

  • Planning onboarding materials for seamless client or employee integration.

  • Building a social media content strategy for engagement and growth.

Design

Estimated time: Based on project complexity

  • Visual Brand Identity Creation (logos, colour palettes, typography, brand guidelines)

  • UI/UX Design

  • Landing Page Design

  • Print and DTP

  • Social Media Templates

  • Packaging

  • Illustrations

  • Final design delivery and implementation support

  • High-quality marketing materials, including brochures, packaging, presentations and social media graphics.

Partnering with us means gaining a team fully committed to your objectives. We align with your vision, applying experience and strategic focus to reach your goals in the most effective possible way.

Our Process

01

Kick-off Meeting

We define the project's scope and clarify goals.

01

Kick-off Meeting

We define the project's scope and clarify goals.

01

Kick-off Meeting

We define the project's scope and clarify goals.

02

Workshop

In-depth interviews to fully understand your business.

02

Workshop

In-depth interviews to fully understand your business.

02

Workshop

In-depth interviews to fully understand your business.

03

Roadmap

We outline priorities, tasks and responsibilities.

03

Roadmap

We outline priorities, tasks and responsibilities.

03

Roadmap

We outline priorities, tasks and responsibilities.

04

Task Prioritization

We start with the white paper, then pitch deck and web copy.

04

Task Prioritization

We start with the white paper, then pitch deck and web copy.

04

Task Prioritization

We start with the white paper, then pitch deck and web copy.

05

Phased Deliverables

Step-by-step delivery for continuous refinement.

05

Phased Deliverables

Step-by-step delivery for continuous refinement.

05

Phased Deliverables

Step-by-step delivery for continuous refinement.

06

Editorial Review

Final editing and design for polished materials.

06

Editorial Review

Final editing and design for polished materials.

06

Editorial Review

Final editing and design for polished materials.

07

Finalizing Documents

Designed documents and editable files, ready to go.

07

Finalizing Documents

Designed documents and editable files, ready to go.

07

Finalizing Documents

Designed documents and editable files, ready to go.

Principles

01

Deep Understanding

We start by fully grasping your business, market and audience through workshops.

02

Collaborative Partnership

Close collaboration drives the best results, with open communication at every stage.

03

Agile

We quickly adapt to changes, acting as your flexible sparring partner.

04

Business-Based

Our industry experience allows us to deliver effective, business-driven solutions.

05

Creative & Strategic Mindset

We combine creativity with strategy to create impactful, growth-focused documents.

06

Strategic Process

Our method is designed to deliver results and build strong project foundations.

07

Full Support

We engage with you throughout, ensuring the final product meets your expectations.

08

Transparency

Clear communication at every stage guarantees understanding and efficiency.

09

Tailored Solutions

We craft documents specific to your business and industry for unique, relevant results.

10

Simplifying Complexity

We turn complex ideas into clear, accessible messages for all audiences.

Projects

We Worked For